Eloise Panetta at Life Instyle

Life Instyle Sydney 2024

We recently wrapped up our debut at Life Instyle, Sydney's premier lifestyle and design event, and it was an incredible experience!

Life Instyle brings together top original brands from Australia and beyond for a 4-day showcase, where we presented our exquisite range of Australian made silk scrunchies, hair ribbons, and headbands to new potential wholesale customers.

Preparing for our debut at the trade show was a major milestone for our small business. With a modest First Instyle stand, adorned with fresh pastel orchids and custom brand postcards, we were ready to make our mark.

Our highlights included sessions at the Life Instyle Business Couch, where our founder, Eloise, collaborated with Heidi from The Life Style Edit for a fun product photoshoot and discussed social media marketing strategies with her incredible team. We also had the privilege of meeting Mel Robbins from The Lot Co, who offered invaluable business advice.

The event was a whirlwind of inspiration and opportunity. We connected with new stockists, collaborated with industry professionals, and bonded with amazing female-founded businesses.

A heartfelt thank you to all the incredible women entrepreneurs we met—sharing experiences and offering support made the event truly special.

We're excited to see where these new connections take us on our journey!

Moments from the event:


Product styling session with the incredible Heidi from The Life Style Edit 


Our founder Eloïse having a social media strategy session


Beautiful details of our stand display.

Our botanical printed silk hair accessories glistening under the lights.

Our brand featured in the Life Instyle Catalogue 


We met so many incredible women entrepreneurs over the 4 days!

Sharing the experience with them made the event extra special!


Lauren Sissons Studio

Instagram @lauren_sissons_studio


Instagram: @amble.outdoors

Just Shea

Instagram: @shopjustshea


Instagram: @buggalugs_official


Instagram: @myndly.co


Instagram: @sisuu.life

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