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About the Brand

Who is Eloïse?

Our beautiful brand was founded by Sydney artist and designer, Eloïse Panetta.

From an early age, Eloïse closely observed her Grandmother as she sewed and constructed garments. This interest later bloomed into a passion for pattern-making evidently stemming from this beautiful exchange of skills and making - from one generation to the other.

Eloïse’s love for creating continued to blossom into a career in fashion design, which led to working for a leading Australian fashion label.

After several years working in a design role, and a desire to begin a brand of her own, Eloïse returned to study, this time completing a Master of Fine Arts in Sydney, Australia. Throughout this chapter, her interest deepened for botanical dyeing, painting and jewellery making where she learned to further develop and explore these skills.

As a designer and artist, Eloïse’s craftswomanship embodies a unique and beautiful authenticity. Her designs carry a symbolic essence that resonates with Eloïse’s personal touch and passion for creating beautiful things. It’s a quality that’s hard to put into words but can be felt when experiencing her stunning products. 

Eloïse actively leads the EP Atelier and brand in Sydney, now supported by a small team of women helping her bring each vision to life.

Do you have a store?

Yes we sure do! Our stunning shop and studio is located in Sydney Australia at:

141 George st, The Rocks NSW 2000

We are open every Wednesday to Sunday from 11am-5pm and can't wait to see you in store soon.

What is your brand Mission?

Our Mission:

At Eloïse Panetta, our mission is simple: to create beautiful, high-quality Australian made products, while maintaining a commitment to sustainability, transparency and ethical practices. This commitment extends into all aspects of our small female founded business, from production and packaging to our daily studio operations. We are always striving to expand our knowledge, learn and improve our processes and find new ways to honour our mission and commitment.

Read more

Do you offer any work experience or internships?

Yes we sure do! We often get asked if we can accomodate work experience and internships in our Sydney studio and most of the time we can. Depending on the time of year and our workload, we might be able to accomodate you.

Please email Eloïse at eloise@eloisepanetta.com

Are you hiring?

We currently don't have any available positions at this time, but we always need extra help and support doing the markets, retail store and in our studio from time to time.

Please feel free to forward your email to Eloïse at eloise@eloisepanetta.com

Do you still do the markets?

Yes we love doing the weekly Rocks Markets in Sydney and occasionally do The Finders Keepers Markets as well.

To stay up to date with our next market date, please check our instagram as we will always advertise there when and were we'll be.


What products do you offer?


We off a beautiful range of premium Australian made silk hair accessories including silk scrunchies, ribbons, headbands and also silk compact mirrors online.

In Store:

We offer our stunning online range of silk hair accessories, along with a small selection of bespoke handmake clothing and silk scarves in store.

We also offer a curated collection of Female founded and Australian made brands including: Bopo Women, Celia Loves Candles, Musings from Moon, Soy Clay Vegan Nail Polish, Black Blaze, Bondi Wash and Tanora Raffia Accessories.

Where are your products made?

We proudly handcraft every product with love right here in our Sydney studio.

How long will my product take to make?

7 full business days from placing your order. Does not include postage time frame.

Our products are handmade to order using an on demand/made to order model.This means that we only produce each product as the order comes through, which helps us reduce wastage and allows us to be completely intentional about what we bring into the world.

We only make what you want to buy and this helps us minimise fashion over production and wastage.

What is Botanical Dyeing?
What is digital printed silk ?
How do I care for my product?

Your beautiful silk product is designed to be loved and worn.

Silk Hair accessories:

  • Delicate spot clean only with water
  • Do not soak or immerse in water
  • Do not dry clean
  • Cool iron or steam if needed
  • Avoid contact with wet hair

Silk Compact Mirrors:

  • Delicate spot clean only with water
  • Do not soak or immerse in water
  • Do not dry clean
  • Store in protective linen pouch
How do you make your botanical print design?

We use a unique process called botanical dyeing to create our original artworks. We then turn these artworks into a digital repeat pattern for the purpose of digital printing. From here, we get our designs digitally printed onto silk, creating our exclusive and one of a kind botanical print silk textiles.

Discover the process

My Order

How can I cancel my order?

If you would like to cancel your online order, we can accomodate your request providing the order has not been fulfilled, posted and you contact us within 24 hours of placing the order. We will not be able to cancel your order after 24 hours of you placing the order or if the order has been fulfilled or posted already. Please email customer care at contact@eloisepanetta.com with your name and order number within 24 hours of placing the order and we can help you.

What if I receive the wrong product?

We take so much pride and care when making and packing your order. Every product is packed with love by our dedicated team. In the rare chance you receive the wrong product please contact us within 24 hours of receiving your parcel by emailing your name, order number and providing a photograph of your parcel and product. We will be able to assist you ASAP.

Do you offer exchanges for faulty items?

While we don't offer returns, exchanges or refunds for change of mind purchases, we will always do what we can to make you happy if you are not satisfied with the quality of your product.

If you've received a faulty product, please get in touch by emailing our team at contact@eloisepanetta.com within 24 hours of receiving your faulty item and our friendly staff will get back to you ASAP and help resolve the issue.

Our customers are our top priority and we will do what ever we can to make you happy.

How do I return my product?

Our customers mean the world to us, and your happiness is our top priority. We are committed to doing whatever it takes to ensure your satisfied with your new purchase.

While we don't offer returns, exchanges or refunds for change of mind purchases, we will always do what we can to make you happy if you are not satisfied with the quality of your product.

If you are unhappy about your new product, please get in touch by emailing our team at contact@eloisepanetta.com within 24 hours of receiving your faulty item and our friendly staff will get back to you ASAP.

Do you gift wrap?

We love going out of our way to make sure your gift is extra special.

We do offer gift wrapping and request you leave us a note at checkout if you would like gift wrapping.


What are your delivery times?

We ship Australia wide only using Australia Post ‘Standard Parcel Postage’ which offers a delivery time estimate of 2-8 business days after product has been dispatched -This does not include production lead time of 7 business days. Read our Shipping Policy

How much will shipping cost?

We offer postage Australia wide for a flat rate of $10

Can you provide worldwide shipping?

While we do not currently offer International shipping, we can offer it on a case by case basis. If you are based outside Australia and would like to order our products please get in touch by emailing contact@eloisepanetta.com and we can quote you on shipping costs.

Benefits of Silk?

How does silk benefit hair health?

Silk is a natural, smooth fibre that reduces friction and static electricity, preventing hair breakage, split ends, and frizz. It helps retain the hair's natural moisture, leaving it hydrated and healthier compared to using regular elastic hair ties.

Can silk hair accessories reduce hair damage?

Yes, using silk hair accessories, like our silk scrunchies, headbands and ribbons, can minimise hair damage. The smooth surface of silk prevents hair from getting tangled, pulled, or broken, making it a gentle option for securing hair.

Is silk suitable for all hair types

Yes, silk is suitable for all hair types. Whether you have curly, straight, thick, course, fine, frizzy or wavy hair, silk's smooth texture helps maintain the natural structure of your hair and enhances its overall appearance.

Can I sleep in a silk scrunchie?

Sleeping in a silk scrunchie offers multiple benefits for your hair. Unlike traditional elastic hair ties, silk scrunchies are gentle and soft on your strands, reducing friction and preventing hair breakage while you sleep- making them the perfect silk hair accessory for every night.

How can I style your products?

How to style a silk scrunchie?

Silk scrunchies are versatile and can be styled in numerous ways. You can create a simple ponytail, a loose bun, a messy topknot, or wrap it around a half-up, half-down hairstyle for an elegant look. Our silk scrunchies are perfect for everyday styling and also perfect for sleeping.

How to style a silk ribbon?

There are so many beautiful ways to style a silk ribbon. You can tie it as a headband, weave it into a braid, wrap it around a ponytail, or use it as a chic bow to secure a bun.

We also love styling our silk ribbons around the base of a hat, or wrapped around a bag handle or in a lush bow.

How to style a silk headband?

Our silk headbands offer various styling options. Style your hair in loose waves or curls, then place the headband over your forehead and push it slightly back. Allow some strands to frame your face for a gorgeous relaxed look.

You can also style with your hair tied in a low bun or pony tail for a chic everyday, effortless look.