Our Story

Eloise Panetta Australian Designer

Our Story

Eloïse Panetta is a luxurious womenswear label proudly based in Sydney Australia. Through artisanal skills and processes, our founder Eloïse celebrates the beauty of the natural world in her botanically dyed works of art, bespoke clothing and silk accessories.

As a designer and artist, Eloïse’s craftswomanship embodies a unique and beautiful authenticity. Her designs carry a symbolic essence that resonates with Eloïse’s personal touch and passion for creating beautiful things. It’s a quality that’s hard to put into words but can be felt when experiencing her stunning products. 

Eloïse actively leads the EP Atelier and brand, now supported by a small team of women helping her bring each vision to life. Every product crafted at the Atelier embraces a deep respect for the natural world and is offered in limited quantities and with a made to order/ on demand model. This means that we only produce each product as the order comes through which helps us reduce wastage and allows us to be completely intentional about what we bring into the world.

We only make what you want to buy and this helps us minimise fashion over production. Our aim is for every piece to be absolutely intentional, cherished and worn with love.

Our Botanical Dyeing Process

Each and every Botanical print palette we create is an exclusive artwork created by Eloïse using her unique botanical dyeing process. Eloïse uses a natural dyeing process that extracts colour and pattern from various Australian botanicals. This beautiful process is called botanical dyeing. The plants are wrapped in silk creating a silk bundle and then steamed for a duration of time. During this time, the botanicals infuse with the silk, revealing the most exquisite natural colours, patterns and textures into the silk fibre. This process is completely unpredictable, which makes every botanical silk artwork and palette unique, special and one of a kind.

From these gorgeous silk swatches, Eloïse then creates a digital repeat pattern design for the purpose of direct to fabric digital printing. The silk fabric is digitally printed in Sydney Australia, using the finest natural textiles and non-toxic, water miscible dyes that are environmentally friendly.

The result is an exceptional final product that captures all of the stunning intricate botanical details, textures and colours of Eloïse’s artworks. The silk is then transformed into your favourite handmade products in our Sydney atelier by Eloïse and her incredible team, creating one of a kind silk hair accessories and clothing.