A love letter to our beautiful EP community from our founder Eloïse

A love letter to our beautiful EP community from our founder Eloïse

To our beautiful EP community, 

I wanted to take this opportunity to share some personal news with you all that has been both difficult and transformative. At the beginning of this year, I was unbelievably diagnosed with cancer. A challenge that has undoubtedly been the toughest I've faced yet as a woman and small business owner. 

With the love, strength and support of my beautiful partner, family, friends, staff and loyal customers, I've made it through a year of arduous cancer therapy and a complex surgery that has tested me in ways I could have never anticipated. 

While this journey has demanded so much of my year, energy, strength and ability to work, I am here stronger and more determined than ever before. This unexpected challenge has ignited a new chapter in my life and the journey of Eloïse Panetta as a business and has been the catalyst for positive change, growth and evolution.

In the midst of this challenging year, my team and I have persevered to create and implement an exciting, innovative digital printing component to our design process for our botanically dyed silk textiles. Through this process, we’re able to reimagine our unique botanical artworks as stunning digital designs, elevating our process and honouring the beautiful qualities and characteristics of each distinctive palette.

This evolution provides us with greater opportunity to deliver our premium Australian handmade products in a way that honours our unique artisanal processes. We will continue to print our silk in Sydney using environmentally friendly and non toxic inks and still beautifully handcraft each product with love in our Sydney Atelier. Our goal is to exceed your expectations with this beautiful new digitally printed silk product and we can't wait to share it with you.

From the 1st September, we’re excited to launch our stunning new printed silks across all of your favourite products in store and online.

My team and I extend our heartfelt gratitude for your ongoing support and loyalty and we are so excited that you can join us on this exciting new chapter of Eloïse Panetta. 

With so much love,

Eloise x

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